The branding store products has received growing interest from shoppers. In the coming years, these products are expected to keep growing in the shelves of Iberian Peninsula retailing as well as in others around the world.

Spain and Portugal, together leads in Store brands in EU, that is, more than half of the products sold at retail are private label. That´s why local manufacturers allocate part of their production to supply store branding products.

According to the market assessment of the business consultancy Nielsen, in 20 years, the loyalty of the Portuguese to the store brands went from 5% to 30%. In Spain, another identical study points out that more than 81% of shoppers have consumed branded store products as a choice, due to quality versus price.

The Private Label market will continue to increase in the next twenty years, taking into account economic factors, consumption options, regional and international expansion of distribution companies. The market evidence determined the helding of the Private Label Iberia Expo in Lisbon from May 17th to 18th, 2022.

Private Label Iberia is a trade show to supply products for food and non-food retail. It was designed to serve as business meeting between exhibitors and buyers from Peninsula Iberian and worldwide. Guarantee your space at the event now!