Agenda

Day 1 | May 17, 2022

Morning

Registration

08.30 – 10:00

Opening Session

10:00 – 10:10

10:10 – 11:00 PANEL

Cluster Vision of Private Label Industry : Trends and perspectives for next 10 Years

Private labels will continue to grow in both developing and emerging markets, because consumers are part of the market´s growth and now shopping in a different way. They will maintain a more cautious approach with their home expenses, having developed the habit of looking for products and value in response to their financial needs.

Furthermore, private labels are growing three times more than national brands even in the next decade will grow around 25%! The millennials have led the purchase package, with 32% of their baskets filled with private labels and 95% say would by the same quantity of own-brand articles. Another opportunity is the opening for several products categories such as health, beauty, wellness and pet, have at times been safe from the competence of their own brands.

This panel will provide a look at the future, as well as the future growth of private labels in the iberian pensinsula and worldwide.

Moderator:

Nuno Afonso, Vice President Strategy & Marketing, Daymon

Panelists:

Tânia Lucas, MC´s Private Label Manager, Sonae MC

Rui Oliveira, Private Label Director, Auchan Retail

11:00 – 12:00 PANEL

The NEUROSCIENCE of PRIVATE LABELS

Today, world class brands deploy neuroscience to tighten their grip on the consumer’s psyche.The good news is: what works for the biggest names in the business also works for private labels.Olivier Tjon, director of Beyond Reason -global experts in neuromarketing- explains how private labels can use these amazing innovations to better influence preference and purchase decisions.

Keynote:

Olivier Tjon, Director, Beyond Reason

Afternoon

12:00 – 13:45

Lunch | Visit to PLI Expo

13:45 – 14:45 PANEL

Purchases and Procurement in Private Label

For a long time, procurement executives were focused primarily on premium brands and their suppliers, little effort was devoted to acquiring private labels. However, this scenario has changed with appearance of new competitors and sales channels to reach the consumer fidelity. Meanwhile, the market share of private labels in the portfolio of many traditional retailers is getting close to around 50 percent. Private Labels have log otgrown their original function as entry-level products, organic food and vegan cosmetics, or serving special groups of customers, such as products for children, kids food or baby care. Thus, this panel will present the trend towards and advanced approaches that help purchasings prepare for the future.

Moderator:

Pedro Carmo, Director of Global Sourcing, Daymon

Panelists:

Ana Amaral, Head of Procurement & Sourcing Private Label, Sonae MC

Ángel García Muñoz Rodrigo, General Director, Atica Redex – Carretillas y Maquinaría Industrial (Spain)

14:45 – 15:45 PANEL

Proximity stores: The power of local shopping

In response to the global pandemic the proximity stores re-open and start to return to a different normality. In 2020, the groceries closed with an average growth of 12,7% surpassed peaks 25,7% between the last weeks of March and the first weeks of April, when confinement was total in Spain. In Portugal, the most recent data point to 20% growth in sales in local commerce compared to the same period of previous year. The confidence, security, convenience, speed and personalized attention of proximity shopping allowed it to become the first choice of many consumers to make their purchases, later led to a sustained growth in sales and strengthening of the relationship between the consumer and this type of retailing. However, the question is the proximity store is here to stay?

The focus of this panel is to discuss the panel´s trend among other approaches related to the consumer experience and the exponential growth of e-commerce associated with proximity shopping.

Moderator:

Sérgio Rodrigues, Director Strategy & Business Intelligence, Daymon

Panelists:

Carla Esteves, Executive Director of Purchasing Center UniMark and Food Chain Retail “Aqui é Fresco” (Portugal)

Acácio Santana, General Manager, Coviran Portugal

15:00 – Visit the Expo

18:00 – Closing

2nd day | 18 May 2022

Morning

Registration

08.30 – 09:30

09:30 – 10:30 PANEL

Future Retail Landscape: Convenience, Experience & Personalisation

Panelists:

Luís Brás, General Secretary, ADIPA

Ana Paula Barbosa, Retailer Services Director, Nielsen IQ

Ricardo Torres Assunção, Marketing & Communications Director, DIA Portugal

10:30 – 11:30 PANEL

Exporting Private Label: Markets and Opportunities

Most of private labels sold in the European food retail market are standard private label products, the quality being equivalent to the products offered under national brands. However, the market shares of premium private labels are showing the fastest growth within private labels.

This panel debats the trends and product categories that are in constantly changing retail´s environment as well as exporting opportunities for private labels in several markets.

Presenter:

Catarina Guimarães, Senior Business Manager, Business Development Europe & APAC, Daymon

11:30 – 12:30 PANEL

Green Revolution: What makes Private Labels Eco-Friendly?

Moderator:

Jorge Lima, Executive Director, Unipeer Solutions

Presenters:

Gonçalo Lobo Xavier, General Director, APED

Ramiro Ortiz, General Manager, Tetra Pak Iberia

Note: The conference schedule is subject to change

Afternoon

12:30 – 14:00

Lunch | Visit to PLI Expo

14:00 – 15:00 PANEL

Private Label 2022: Opportunities and new trends for post-pandemic growth

As the world recovers from the COVID-19 pandemic, consumers will rethink many of their food shopping habits and look to support retailers that align with their values. Post-pandemic times will therefore create an opportunity for retailers to generate new resources to differentiate their private label lines in a competitive market.

Panelist:

Katya Witham, Global Food & Drink Analyst, Mintel