February 09 to 10 of 2022

Where supply meets demand

Carlos Lopes Pavilion - Lisbon, Portugal

Discover new product source for

your private label branding

Increase your sales at PLI Expo

At Private Label Iberia Expo exhibitors have the opportunity to supply products under a retailer’s brand to supermarkets, hypermarkets, discounters, franchises, pharmacy chains, food and non-food distribution chains in Iberian Peninsula and Worldwide.

Private Label Iberia

Exhibition and Conferences

3K

Attendees

1,2K

Distribuition channel

200

Exhibitors

25

Countries

Meet our speakers

Paulo Peereboom

CEO

Makro Netherland

Private Label: Brand Store Positioning in the New World Order

Eduardo Finelli

Private Label Director

Grupo Pão de Açúcar

Cluster Vision of Private Label Industry

Justin Honaman

Head, Worldwide CPG, Amazon Web Services

Amazon

Consumer shopper journey, Supporting technology, Personalization

Ana Alves

Diretora Comercial Private Label

Sonae MC

Cluster Vision of Private Label Industry. What will the next 10 years be like?

Ramiro Ortiz

Managing Director

Tetra Pak Iberia

Green Revolution: What makes Private Label Eco-Friendly?

Alvaro Otal

Manager

ANCECO - National Association of Purchasing and Services Centers (Spain)

The Development of Private Labels in Purchasing Centers

Carla Esteves

Executive Director

Unimark e Rede Aqui é Fresco

Proximity Stores: The power of local shopping

Ana Amaral

Head of Procurement & Sourcing Private Label

Sonae MC

Purchases & Procurement of Private Labels

Pedro Carmo

Director of Global Sourcing

Daymon

Purchases & Procurement of Private Labels

Olivier Tjon

Director

Beyond Reason

The NEUROSCIENCE of PRIVATE LABELS

Jaime Martín

Founding Partner & CEO

Lantern

Green Revolution: What makes Private Labels Eco-Friendly?

Gonçalo Lobo Xavier

General Manager

Portuguese Association of Retail Companies (APED)

Green Revolution: What makes Private Labels Eco-Friendly?

Ana Paula Barbosa

Retailer Services Director

Nielsen IQ

Future Retail Landscape: Convenience, Experience & Personalisation

Carlos Moreno-Figueroa

Secretário Geral

Spanish Federation of Home Appliance retailers (FECE)

Proximity stores: The power of local shopping

Sergio Rodrigues

Director Strategy & Business Intelligence

Daymon

Proximity Stores: The power of local shopping

Acácio Santana

General Manager

Coviran Portugal

Proximity Stores: The power of local shopping

Rita Rivotti

Owner

RitaRivotti Design

The Growing Attraction of Private Wine Labels: What´s in it for Winemakers?

Catarina Guimarães

Senior Business Manager, Business Development Europe & APAC

Daymon

How to export Private Label: Markets and Opportunities

Elin Li

Manager Insights & Co-Design

Holmen Iggesund

Omnichannel packaging: Is this the future for ecommerce?

Katya Witham

Global Food & Drink Analyst

Mintel

Private Label 2022: Opportunities and new trends for post-pandemic growth

Valerio Pallàs

General Manager

Farmacies Ecoceutics

The Growing Attraction of Private Wine Labels: What´s in it for Winemakers?

Catarina Guimarães

General Manager

CECOFERSA

How to export Private Label: Markets and Opportunities

Nuno Afonso

Vice President Strategy & Marketing

Daymon

Cluster Vision of Private Label Industry. What will the next 10 years be like?

Activities at Private Label Iberia Expo 2022

A large group of participants and keynotes will participate at conferences focuses on leadership and innovation, distribution marketing, ecommerce and new product business models for food and non food retail. Its an excellent opportunity to reach unmissable knowledge for industry and retail professionals.
DigitalTalks sessions with international experts and executives from technology industry will be permanently in tune with the innovation of the digital retail, which is the future of of the entire retail product logistics chain.

Its a space of knowledge and disruption for shaping of retailing.

The products from tradicional Atlantic and Mediterranean culinary will be at the Show.

The certificated “PDO” and “IG” product’s for Private Label gourmet will attract many buyers to Wine MasterClasses and Sessions. Enjoy the local Terroir!

We provide several stand options for all budgets.

Choose your product sector at the Event.

There are many reasons to attend PLI Expo

Be innovative! Come to Private Label Iberia. Big opportunities of networking and knowledge. Come together!

Lead the transformation in your organization. Think forward. Participate in Private Label Iberia activities to disrupt your distribution.    

Come to try out new technologies with suppliers of retail technology in Digital Zone to encourage new paths of operation at stores.

New knowledge, skills and attitudes are vital to leading in the business world.  

Move with purpose at Private Label Iberia to make the future a reality in your company.

Our Partners and Supporters

Partners

Supporters

Official carrier

Paulo Peereboom

CEO

Makro Netherland

Paulo Peerebom, graduated in Business Management from the University of Rotterdam, has twenty years of experience in the same area, having worked in several countries and international positions. His career has spanned the retail area at Jerónimo Martins Group and Mars in Portugal. in South Africa, was Director of Pick’n Pay where he was a member of the executive committee for four years. He worked at the Ahold Royal Group as responsible for business development and acquisitions, at Rimi was General Manager and at ICA was Commercial Director.

Eduardo Finelli

Private Label Director

Grupo Pão de Açúcar (GPA)

Eduardo Finelli, has a degree in Administration from Fundação Getúlio Vargas of São Paulo (FGV-SP), is a professional with over 10 years of experience in Marketing (brand management, communication, product development and loyalty) and Commercial (management categories and negotiation with suppliers), has extensive experience in the Brazilian retail GPA and in the French retail Grupo Casino as Branding Manager. Since 2010, Eduardo has been Director of Private Label at GPA.

Justin Honaman

Head, Worldwide CPG, Amazon Web Services

Amazon

Justin Honaman leads the worldwide consumer products – Food & Beverage organization for Amazon Web Services. His team’s focus within Consumer Products is on delivering supply chain, ecommerce, data/analytics and digital engament business solutions for CPG customers globally. Justin has spent the majority of his career in Consumer Goods and Retail both on the customer side (Coca-Cola, Georgia Pacific) as well as the technology/consulting side (Accenture, Teradata). Justin lives in Atlanta, Georgia. 

Ana Alves

Commercial Director of Private Label

Sonae MC

Ana Alves is economist with over 20 years of experience in Fast-Moving Consumer Goods, half spent in the industry and the remaining in the large-scale distribution sector. Ana Alves has performed several roles in the commercial and marketing areas. Working at Sonae since 2008, assumed the position of Sonae MC´s Private Label Commercial Director.

Ramiro Ortiz

Managing Director

Tetra Pak Iberia

Ramiro Ortiz é desde 2019, Managing Director da Tetra Pak Iberia. Ocupou, também, desde 2016 o cargo de Global Key Account Director da conta global da Coca-Cola, tendo entrado na Tetra Pak em 1999. Antes de ocupar o seu cargo atual, desempenhou vários cargos de direcção no Grupo, entre os quais se destaca o seu percurso na liderança do departamento de vendas e gestão de contas chave no Brasil e na Suécia. Ramiro Ortiz nasceu no Brasil há 44 anos e licenciou-se em Engenharia Alimentar na Universidade de Campinas (Unicamp) em São Paulo, em 1998. Desde então, faz parte do grupo Tetra Pak.

Alvaro Otal

Manager

ANCECO

Alvaro, born in Barcelona in the sixties, he studied Information Sciences at the UAB, although professionally his career has developed in the world of retail. With extensive experience in managing and advising the national and international retail industry, as well as different sectors. Since 2009 he is the Manager of Anceco – the National Association of Central Purchase and Services from Spain.

Carla Esteves

Executive Director

Purchasing Center UniMark and Retail Chain Aqui é Fresco

Carla Esteves is executive director at Purchasing Center UniMark and Retail Chain “Aqui é Fresco” (Network of 709 independent proximity stores, supermarkets and convenience stores in Portugal) and member of the ADIPA’s Board (Association of Distributors of Food Products).

Ana Amaral

Head of Procurement & Sourcing Private Label

Sonae MC

Ana Amaral, with extensive experience in purchasing from different brands of international retailing, has been working since 2017 in the procurement and sourcing areas on Continente outlet.

Pedro Carmo

Director of Global Sourcing

Daymon

As Director of Global Sourcing, Pedro has led the international team from September 2015 with key responsabilities around – providing the necessary support for sourcing needs in the regions; developing different sourcing activities from supplier vetting to factory visits, hosting clients, showrooms, tradeshow representation, quality standardization, innovation, and brokerage letters – to ensure that teams in the field receive turnkey solutions for their sourcing needs. 

Oliver Tjon

Director

Beyond Reason

Olivier Tjon, director of the consultancy Beyond Reason (Belgium) – global experts in neuro marketing – explains how private labels can use these amazing innovations to better influence preference and purchase decision.

Jaime Martín

Founding Partner & CEO

Lantern

Jaime is a recognized expert in strategy, innovation and future trends, as well as a regular speaker at worldwide industry forums.He and his team at the strategy consultancy Lantern (www.lantern.es) have helped leading food and beverage companies such as Nestlé, McDonald’s, Sugma/Campofrio, Suntory or Unilever accelerate their growth and unlock opportunities for innovation. 
Prior to founding Lantern, Jaime has played several executive roles at WPP and Interbrand, where he was head of the brand strategy team for the Iberian Peninsula. During his eight year tenure in US, worked at Bank of America Private Equity in Chicago, where leds investment projects in Argentina, Brazil and Mexico. Jaime started his career as an investment banking analyst.
Jaime holds a bachelor’s degree in Economics and Finance from Saint Louis University and an MBA from UCLA Anderson School of Management. He is passionate about food and cooking, singing, history books, traveling and meeting inspiring people.

Gonçalo Lobo Xavier

General Manager

Portuguese Association of Retail Companies (APED)

Gonçalo Lobo Xavier, since September 2018, is General Director of APED, the association that represents food and non-food retail in Portugal. He was Advisor to the Board of Directors of AIMMAP, working for the most exporting industrial sector in the country between 2013 and 2018. He was also General Director of Technology Centers for more than 10 years and worked for all sectors of the national manufacturing industry. Since 2011 he has been appointed Member by the CIP (Portuguese Business Confederation) of the European Economic Social Committee in Brussels, where he was Vice President responsible for Communication between 2015/2018. He is also the National Delegate for Innovation in SMEs and Risk Finance, since 2014, in the scope of HORION 2020 and Horizon Europe, collaborating with the FCT and the CGPD in promoting the opportunities of the largest innovation program in Europe. 
He has a degree in Business Administration by Porto Business School (Advanced Management and International Business Program) and at IMD Business School in Lausanne. He was also a member of Portugal In, the Mission Unit to attract foreign direct investment outside of BREXIT.

Carlos Moreno-Figueroa

Secretário Geral

FECE

Carlos Moreno-Figueroa, has studied Marketing and Advertising, is Master of Marketing and Digital Marketing and Postgraduation in Strategic Direction, in Commercial Direction and in Sports Marketing. He is general secretary of the Spanish Federation of Appliance Traders, member of the Board of Directors of the CEOE, of CEPYME, of CONFEMETAL and of the Spanish Confederation of Commerce, of which he is also treasurer. Asimism, he forms part of the Executive Committee of the National Association of Purchase Centers and Organized Commerce (ANCECO) and of the Polar Española Foundation. In the actuality he compiles his professional activity with consultancy and assistance in marketing and distribution, also collaborating with the Aspar Motorcycling Team. He has been General Director of Master Cadena, Marketing Director of LG, Thomson and Electrolux and General Director of the Circuito Urbano de Valencia, where the Formula 1 prize was celebrated. He has extensive experience in the sector of the electronics industry, distribution and marketing, in the performance of managerial functions. He has participated in the launch of the LG brand in Spain, in the consolidation of Master Cadena as a distribution group, in the march of the F1 Europe Grand Prix in Valencia and in pan-European groups in the electronics and distribution industry. He is external professor at Instituto de Empresa, Universidad Internacional Menéndez Pelayo, Universidad Autónoma de Madrid, ESIC, Universidad Científica del Sur (Lima-Perú) and Universidad Tecnológica del Peru (Arequipa-Perú).

Sérgio Rodrigues

Director Strategy & Business Intelligence

Daymon Worldwide Consultancy

Sourcing, Category Management and Strategy functions have been the key focus areas for Sérgio for more than 14 years. Now as Director Strategy and Business intelligence for Daymon, he leads the team as they carry out a well-developed strategy and a game plan for optimising the Business Intelligence platform. He has past experience as a Private Brand Business Developer for AEON Japan, a Private Brand Product Development Expert and more recently a Daymon Health & Wellness Expert with US training Certification.

Rita Rivotti

Owner

RitaRivotti

Founder and CEO of the first design agency in Portugal dedicated exclusively to creating wine and olive oil brands.

Catarina Guimarães

Senior Business Manager, Business Development Europe & APAC

Daymon

As Senior Business Manager, Business Development Europe & APAC, Catarina brings a wealth of experience of more than 20 years in the Retail and FMCG Industry. An expert in Project Management, mainly in start-up and disruptive programs she offers rich insights and lateral thinking into Strategic consulting and implementation, including product development and negotiation.

Elin Li

Manager Insights & Co-Design

Holmen Iggesund

Elin Li, Manager Insights & Co-Design at Holmen Iggesund (Sweden) will share her insights into how packaging can help a successful omnichannel strategy. 

Katya Witham

Global Food & Drink Analyst

Mintel

Katya is Mintel´s Global Food & Drink Analyst with over 10 years of expertise in NPD and market research in the European grocery retail and consumer goods sectors. This includes hands-on experience from her previous role in the strategic development of private label at METRO Group in Germany. Katya is passionate about food retailing and has extensive knowledge and deep understanding of industry trends, consumer insights and the market forces that drive business innovation and growth opportunities for organizations. 

Nuno Afonso

Vice President Strategy & Marketing

Daymon

With more than 15 years´ experience in the Cash & Carry environment through Category Management, Operations and Analytics, Nuno leads the Daymon Marketing and Strategy team. As an expert in Strategic Marketing for Retail and Wholesale Business and with experience in hard discounters in the EU, he is responsible for best-in-class Strategis and Business Operation roadmaps for Daymon´s customers and partners.