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Euromadi confirms its participation at Private Label Iberia

Euromadi Ibérica and EuromadiPort are important purchasing centers and responsible for managing own brands of several distribution groups and discounters, have confirmed their presence at the Private Label Iberia . Its executives will be present at Hosted Buyer program Private Label conferences. For more information about Hosted Buyer program please access: . Ensure early your registration in this Buyer Program.


ADIPA supports Private Label Iberia

The organizer Unipeer and the Association of Food and Beverage Distributors (ADIPA) signed a Partnership Agreement providing special conditions for the participation of its members (Wholesale and Retailers) to attend the Business Meetings and conferences from Private Label Iberia, which will held in Lisbon from February 9th to 10th, 2022, at the Carlos Lopes Pavilion. For more information about ADIPA please visit the website

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New exhibitors of PLI

Healthy food will be present at Private Label Iberia, also through Daflori, with a range for brand stores. Daflori provides new concept in vegetarian diet products balanced, healthy, original foods with nutrients, proudly designed, tested and manufactured according to the highest quality standards. Come visit Private Label Iberia to discover Daflori’s extensive offer to compose its range of healthy foods for its distributor brand. For more information visit the website

Uniovo supplies eggs with your brand store pack. Uniovo have been proven quality allowed it to expand its area of operation, not only in the national market, but also in the community market. Uniovo stands out at the Privata Label Iberia with its presentation of a range of products and packaging for its private label. For more information about uniovo, go to the website

Since 1978 SICARZE has been bringing quality food products to the table of Portuguese families. There are decades of knowledge and skills acquired in the areas of slaughter, processing, preparation and distribution of meat. SICARZE participates in Private Label Iberia with a wide range of delicatessen, groceries and frozen products for private label with an efficient distribution of its products throughout the Iberian territory. For more information about SICARZE, access the website

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Press release


For many years, private label events have been held in several countries. And now Portugal, becomes part of this international calendar with Private Label Iberia Expo (PLI Expo) that will held in Lisbon from May 17 to 18, 2022  at Pavilhão Carlos Lopes.

PLI Expo is the new Iberia´s Major International Event that bring together dozens of manufacturers interested to “export private label” to many countries. The event will introduce many suppliers of  technologies for “smart retailing” .

The private label market is growing exponentially, due to the consumption of products with the best quality and at the best price. According to the consulting firm Nielsen, in 20 years, the shopping of the Portuguese people to private label brands has gone from 5% to 30%, and it may increase with the growing commitment of retailers and the entry of new Discounters.

In Spain, store brands represent half of the products and in Portugal around 43%. In Europe, the market share exceeds 30%. By the end of 2019, the private label gained traction in 14 of the 19 countries analyzed by Nielsen. In the case of the United Kingdom and Germany, the market share remains above 49%, while in Italy it has grown by two percentage points, its biggest advance to date.

At the local market for store brands, the strategy of the various retail brands also involves internal innovation across the business, resulting in the entry of new items in the existing assortment. In this context, opportunities are opened for manufacturers and suppliers with the Private Label Iberia Expo, which reaches the market to promote the export of “local sourcing” in the face of multiple factors related to sustainability and international traceability of products destined for the distributor. At Private Label Iberia Expo, industry and retailing go hand in hand to sustainability.


Private Label Iberia Expo is the place to discuss current issues and identify new challenges in the world of private label. From business meeting to largest business platform in the private label sector on the Iberian Peninsula, the PLI Conferences (Private Label Iberia Conferences) stand out for now, where it is intended to bring together professionals and specialists from the industry and retail, to reply to the question of what will be the distribution of private label products in the food and non-food trade from 2022 to 2030, and in a complementary way, presentation of other important issues as export, packaging development, sustainability, consumer behavior, among others.

In a different but equally challenging register, the PLI Expo will stage DigitalTalks performed by speakers from ICT companies for the development of “smart retail”. DigitalTalks presents the main digital trends in food and non-food distribution, among other innovations to ecommerce and digital marketing.

In conjunction with the PLI Conferences and DigitalTalks, the DOP Experiences program presents workshops and masterclasses on wines and DOP products for distribution brands. PLI Expo provides opportunities to export to the four corners of the world through the Hosted Buyers program. The main mission of Hosted Buyer Program is to ensure the visits of buyers at B2B meetings at PLI Expo 2022.

More information please contact our Press Department : | Tel. 00351 211 224 714 ; 960 209 993